Course Outline

Now that retail is opening up again it is important for retailers to focus on maximising customer footfall to increase sales. Whether your business is large or small there are proven visual merchandising techniques that you can use to get your customers to stop, look and enter your store. Visual merchandising doesn’t need to cost the earth if you have creatives on your team who are willing to think outside the box to create eye-catching displays that generate interest and desire to purchase from your store. Our retail training is very popular with small & medium retail outlets and in the charity sector. This is a practical course designed to get learners thinking creatively to enhance their store image by creating cost-effective, seasonal and eyecatching visual displays both in-store and through eye-catching window displays.

On completion of this course participants will be able to:

Our QQI Level 5 Retail Display Programme is ideal for those who are currently working within the retail sector or who would like to work in this sector. It is also useful to trainees or job seekers who wish to up-skill in order to prepare for future employment.

On completion of this course participants will be able to:

• Identify new opportunities to create eye-catching visual displays
• Appreciate the benefits of visual merchandising and attract new customers
• Recognise the effect of a range of treatments such as theme, background, pattern, texture, lighting on a visual display
• Explore the effective use and impact of colour in merchandising and display
• Distinguish different types of displays and choose the correct style to suit your retail environment
• Select a range of tools that will help you to create show-stopping displays
• Use accessories, props, fittings and re-purposed materials to display goods and for merchandising
• Create colourful, eye-catching thematic displays
• Construct displays with due regard for Health and Safety

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